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ANZAC Poppy Field Grows Online

Image courtesy of the RNZRSA
Image courtesy of the RNZRSA

15 April 2009

Royal New Zealand Returned Services Association (RNZRSA) media release

The ANZAC Poppy now grows in our online Field of Remembrance, planted by New Zealanders around the world.

When the RSA established Poppy Day in the 1920s, inspired by John McCrae’s poem “In Flanders Fields”, it took ships months to deliver the French hand-made poppies to New Zealand. In fact, the poppies arrived too late to enable the RSA to time its appeal in conjunction with the first Poppy Appeal in London on Armistice Day (11 November) 1921. However, the late arrival transformed the poppy into the instantly recognisable symbol of ANZAC Day – making New Zealand unique in the world (even in Australia the poppy is not widely associated with ANZAC Day).

This April, New Zealanders around the world can get their own personal poppy – that distinctive Kiwi icon – sent instantly to their mobile phone, by making a donation online. For every poppy sent, another is planted in the RSA's online Field of Remembrance at

“The mobile poppy provides New Zealanders, especially those overseas, with an opportunity to take a moment and remember our New Zealand heroes. At the same time they're assisting the welfare of our war veterans all year round,” says RNZRSA Chief Executive Dr Stephen Clarke.

“We are really grateful to Wellington-based company Trade-Mobile for helping us take the poppy, which embodies our core values of remembrance and welfare, into the 21st Century. is giving Kiwis around the world a place to come together and remember.”

"The whole team at Trade-Mobile is proud to help the RSA move into the mobile space,” says Annabel Youens of Trade-Mobile. “It’s easy for people to donate online and get a mobile poppy sent to their phone. And for every poppy sent, another poppy gets planted in the online Field of Remembrance. The mobile poppy looks brilliant on my phone!"

At visitors can donate and download poppies, plus other ANZAC-related content, like the Last Post ringtone and ANZAC images. Visitors can also leave their thoughts on a Wall of Remembrance.  

Take a moment to remember, and donate to the RSA at Every poppy sent means another poppy planted, in the RSA's online Field of Remembrance. Watch the field grow, as Kiwis come together.

For your personal mobile poppy please go to  They will be available from Monday 20 April.

For further information please contact:

Stephen Clarke
RNZRSA Chief Executive
(+64) 273 645687

Related Events:

• New Zealand Society ANZAC Reception in support of the 2009 RSA Poppy Appeal, New Zealand House, Wednesday 23 April 2009.
• ANZAC Day Dawn Service at the New Zealand Memorial, Hyde Park Corner, London

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